The historical hypothesis of the Google sandbox exists, why do Google do this? If the sandbox effect is not true, how do you explain the volatility seen by SEO and new website administrators? How to avoid going to Google sandbox? content
When you start a new website for a while, I found that there is no slight progress on the Google search engine, then your website may be punished by the Google sandbox, which is the Google sandbox effect we often say.
Google sandbox effect is a hypothetical effect, which generally appears in new websites, even if they have sufficient high quality content and support high-ranking links, it is still difficult to get the favor of Google Search Engines. It happens to be one of the concepts of the most controversial, debate and questioning in Google Search Engine Optimization (SEO).
Where is the truth? Does the Google sandbox effect really exist? If so, what should we do to cope?
Google sandbox history
The idea of ??Google sandbox dates back to 2004. Experienced SEO will build a new website, build some links, write wonderful content and optimize low-competitive keywords, but they cannot be ranked in accordance with the way. Interestingly: The site is ranked on Yahoo!. And rank on Google will be difficult to touched.
What is the reason?
Some SEO experts believe that such a mechanism for such ranking or ranking delay is some filter elements in Google Search Ranking Algorithm. This mechanism will selectively isolate new websites and pages, put them in the “sandbox” area separated from more mature pages, and prevent them from ranking in a usual manner.
According to estimates, there are two main factors to affect Google sandbox effects:
1. Activity age of domain name. Most notably, only relatively new domain names are affected by Google sandboxes. Note that this does not apply to the date of the domain name registration, but the date the domain name related page is the date of the index. After a period of time (usually month), the site will have the ability to come out from the sandbox and normally.
2. The level of keyword competition. There is also theory that the sandbox effect is stronger or only to reserve highly competitive keywords and phrases. From some aspects, search quantity is higher, and more keywords competitors are more affected by Google sandbox effects. However, other statements also show that even for small batches, low-competition keywords will be affected by Google sandboxes.
Suppose there is a Google sandbox, why do Google do this?
There are some theories. For beginners, sandbox punishment may be a way to fight the garbage website. Without such a mechanism, SEO and website administrators can use the SEO black hat and create new websites more frequently. The sandbox helps ensure that new websites are legal and valuable to users.
It is also recommended that the use of the “sandbox” effect is to push the new website webmaster to each clicpnion (PPC) advertisement. Imagine this situation; you have already launched a new website, I am very excited about it and do everything possible to increase the possibility of ranking in the search engine. However, the traffic brought about by natural search has little or even. At this point, the only real choice for generating search traffic is to use paid advertisements – and Google ADS is exactly what you need.
This assumption is a bit conspired, there is no conclusive evidence support. However, it can be used as an appropriate explanation, explaining the cause of the existence (if present) and how Google is deliberately silent.
If the sandbox effect is not true, how do you explain the volatility seen by SEO and new website administrators?
There are some potential explanations, including:
Index delay. Google spends time to crawl your site and correctly index all pages. If a serious index delay, you may prevent your website from getting a ranking. However, this is not the most likely explanation because many people describing the sandbox effect have noticed their page already fully indexed.
Lack of content and / or links. In order to enable the website to get a higher rankings in related terms, it must have a large number of website contents and sufficient reverse links. Even if you put a lot of time, money and energy from the beginning, you need to take some time to get these. Rank delays may just be used to establish a time spent in the SEO policy.
Other Google Algorithms Update. If your site often ranks fluctuations, the rankings continue to rise and fall, may be the result of a separate Google algorithm update. You may know that Google likes to adjust its ranking algorithm. Try to exclude this situation before you assume that you fall into the sandbox.
Other penalties for Google. Your website may also be affected by other Google Punishments. If your website is rare, or “bad” link is too much, then there is no meaningful rankings may be organic. If your website is engaged in a link plan or other malicious behavior, you may be manually punished by Google; in this case you will receive a notification in Google Search Console.
How to avoid going to Google sandbox? Therefore, suppose the Google sandbox (or something) is true, how do you avoid it?
A short answer is that you can’t avoid it. If it applies to your website and your industry, you can’t eliminate the original delay of the ranking. SEO is a long-term strategy, it takes a few months to begin to see a complete effect, so a few months of delays should not hinder your long-term prospects. This is important to continue writing excellent content, optimizing the target keyword and consistently establish a link, which is important. Please wait patiently, and the final sandbox will not have problems.
You can use a policy to completely avoid the impact of Google sandbox: Purchase existing domains with certain permissions. Remember that the sandbox seems to apply only to relatively new websites. If you purchased a domain name in Google, there have been many months of domain names, and / or have domain names for medium domain names, you can effectively “skip” Google sandboxes and start normally and rank.
Google sandbox effects may do existent, or there may be no existence. Either way, it seems that the ranking time of the new domain name is difficult than the established domain name, and this impact may be stronger for the website of some industries. Even if there is no such impact, you still need to spend months of energy to make sense to improve the rankings of new domain names.
You can bypass the assigned sandbox by purchasing the established domain. Otherwise, your best choice is to follow SEO’s best practices. As long as you focus on quality and develop effective competitive goals, you will eventually see the results you want.