What is a click rate?Why is it important to click?

What is a click rate? Why is it important to click? content

Search engines are very valued in good hits (CTR).

After all, in PPC mode (according to the payment mode), the more the number of clicks, the more the search engine earns. But the click rate is also important to advertisers. This article will explain what is a click rate? Why is it important to click?

What is a click rate?

In short, the click rate is the percentage of the number of displays that can’t be clicked.

If your PPC ad is 1,000 show and 1 click, the click rate is 0.1%.

As an indicator, click Rate tells you: Your website content is related to the search content of the searcher.

High click rate

If your click rate is high, it means that the user finds that your ad or page is attractive and highly related. With brand keyword, you may see the click rate of the two digits. In some cases, a widespread, non-brand keyword is less than 1% is normal.

Low click rate

If your click rate is low, it means that your advertisement or page attraction or correlation is not high enough, and it is not possible to choose from. This may be due to wrong copy, creativity or positioning.

Why is it important to click?

In addition to indicating that your advertisement, content and web pages are related to the searcher, click Range in the nature search and payment search.

The ranking algorithm of the search engine determines your ad or web page display location on the search page. This will affect how many people will view and finally click on your website and interact with it. The click rate has a great impact on your online business.