1. The location of the page is in the website 2. Related to page content 3. Unique title 4. Use Dynamic Options as much as possible 5. Search keywords use 6. Quality in Serp 7. Avoid keywords 8. Don’t over-reliance on the title tag directory
We sometimes gain the influence of the title label, I feel that as long as I write the title, manage it? In fact, there is no special or magical SEO technology, which can ensure that the high search results are ranked in the case of low content quality.
Title Tag Optimization: Complete Operation Guide
Therefore, when optimizing the title tag, we need to consider eight important aspects.
1. Location in the website
Before writing Optimized Title Tags, you need to know where the page is located in the overall level of the website. Home is different from article pages, product pages, and other pages. For a lot of websites, different pages have different headings
2. Related to page content
Understanding the page in the overall hierarchy of the website, the next step is to evaluate the content on the page.
When the title tag introduces the page topic and use the same important keywords in the body, the picture alt property, the meta-description, the URL, and other aspects of the page, the title tag is the most influence on the search engine and the user. Your page title should be tightly related to the page content, and the inexpensive title is purely a waste of user time, which will eventually lead to high jump out.
3. Unique title
Duplicate Title Tags don’t have any help for searchers or search engines. Google Tools Google Search Console or Bing Web Site Administrator Report This label is useless when multiple pages have the same title tag, which is useless when multiple pages have the same title tag.
4. Use dynamic options as much as possible
If you have a large website, or have a large number of news (such as e-commerce sites), find the method of semantically encoding the label. Most content management systems and website platforms can automatically generate header tags. If you want to overwrite or customize the default title tag, use the developer or find the method in the website platform settings to add more details and customize at different levels.
The more you can extend, but you don’t have to manually manage hundreds or thousands of tags, the better the effect.
An example of a dynamic structure can contain some standard text in all product page tags, but a specific name with a product fill from a database. In this case, you don’t have to manually write all product title tags, and you can make sure they are unique. If you have the same product with different products or properties (eg, different colors), you can also view a method of adding more variables from a database.
5. Search by the use of keywords
Know what your audience is searching and how they search, and is important for title tag optimization. If you don’t know the words and phrases that people use when searching, then you may guess the wrong.
Do not skip keyword research or ignore it when optimizing title tags.
6. Comprehensive language in SERP
Keep in mind that the title tag will appear as text in the blue link of the Search Results page (Serp).
Your focus must be placed on answering searcher issues, demand or wishes. Clear your page content and the results expected to you and your visitors are critical.
If you try to complete too much business goals on a single page, it may be difficult enough to focus on action appeals (CTA). If this is found, consider dividing your content into more topics and pages.
Just like writing Reliable PPC text advertising titles, the title tag needs to match the searcher’s intent to win their click.
When writing a title tag, remember that the label will be cut off 70-71 characters by Google. The user does not see any word exceeding the number of characters.
Enter important words and phrases in it. Concise, straightforward, and preferred important words to appear in the title tag as early as possible.
7. Avoid keywords
Avoid keywords to repeat the phenomenon of stacking, must pay attention to the frequency and density of keywords.
8. Don’t over-reliance on the title tag
Don’t just emphasize the importance or impact of the title tag. Although all header tags on the optimization site may encounter a little trouble, you can’t expect only the title label is the key to SEO success.
Overall search optimization is more important. In many cases, the title tag optimization is just the start or entry point you at the top of the Serp.
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