1. Panda Panda Algorithm 2. Penguin Penguin Algorithm 3. Hummingbird Hummingbird 4. Mobile Algorithm 5. RankBrain Algorithm 6. Medic Algorithm 7. BERT 8. Core Update Directory
Google claims that thousands of search algorithms are updated each year. In most cases, the Google Algorithm update is too small to pay attention. However, every time, Google will launch a fundamental change that we need to adjust our SEO strategy. May SEO Blog This article will share the most classic Google algorithm for you.
Panda Panda Algorithm
Date: February 24, 2011
Strike object: content repeat, plagiarism or content is too small; the user generated garbage content; keyword fill.
Algorithm Principle: Panda Algorithm Update the Assignment of a so-called “Quality Score” page. This score is then used as a ranking factor. Initially, Panda had little effect, but in January 2016, it was permanently included in Google’s core algorithm. Since then, the update becomes more frequent, so the speed of Panda’s penalty is faster.
How to adjust: Run the regular website check, check whether the content is repeated, the content is scarce and the keyword fill.
2. Penguin Penguin Algorithm
Date: April 24, 2012
Bringing objects: spam or unrelated links; links with excessive optimization of the anchor text.
Working Principle: Google Penguin’s goal is to reduce the reverse link looks unnatural website rankings.
How to adjust: To ensure that it is not affected by Google Penguin updates, you need to check whether there is abnormal or excessive optimization of the link configuration.
3. Hummingbird Hummingbird
Date: August 22, 2013
Strike object: keyword fill; low quality content.
Working Principle: Hummingbird Algorithm can help Google better interpreted search queries and provide results with searchrs. . Although the keyword is still important, the HummingBIRD algorithm allows the page to rank the query, even in which the exact words are not included in the search. This is achieved with natural language processing that relies on potential semantic indexes, contemplate terminology and synonyms.
How to adjust: Extend keyword research, and focus on the meaning behind keywords. Carefully analyze the relevant search, synonyms, and common terms.
4. Mobile algorithm
Date: April 21, 2015
Bringing objects: The page lacks moving version; mobile availability.
Working principle: Mobile Search Update (2018, 2020) has transferred the key from the desktop to the website’s mobile version. Today, Google ranks all websites based on its mobile version of speed and user friendliness.
How to adjust: Optimize web pages for mobile search and focus on speed and availability. Google’s mobile-friendliness and page speed testing will help you understand what areas of the page needs to be improved.
5. RankBrain algorithm
Date: October 26, 2015
Bringing objects: lack information related to query; shallow and bad user experience.
Working principle: RankBrain is part of Google’s Hummingbird Hummingbird Algorithm. This is a machine learning system that can help Google understand the meaning behind the query and provide the most matching search results based on these queries. Google said that rankbrain is the third important ranking factor.
Although we don’t know the exact formula of this major update, it is generally believed that RankBrain is responsible for custom user Google search results. Basically, Google surpasses people’s search queries and considers a larger context, such as synonym, implies words, and personal search history.
How to adjust: With a competitive analysis, optimize the correlation and comprehensiveness of the page. Extended keywords, keywords and search words have certain correlations.
6. MEDIC algorithm
Date: May 4, 2018
Bringing objects: More focuses on health and medical sites, as well as Ymyl (your Money Your Life) website for your money and property, but the website outside the industry has also been affected.
Working principle: Google Medic Update Not only for medical websites and other related websites, although not clear confirmation, Google represents some EAT (Professional, Authority, Trust) in the Quality Rater Guidelines document.
How to adjust: Whenever, create a good user experience, provide quality content, and make a website with valuable users.
Date: October 22, 2019
Bring the object: the content is rotten; lack of focus; missing background.
Working principle: This Google Algorithm Updates using natural language processing technology to better understand search queries.
How to adjust: We can finally see the day of Google truly reward excellent writing. The quality content that can solve user needs can be found by Google, which means you should use blurred words, and use a descriptive writing style. In the creation of a copy of the search term, create the context of the relevant content, which helps Google understand. 8. Core update
Working Principle: As early as 2017, Google began to refer to a big update as Google core update. Since then, what is the transparency of these updates and what parts they intend to improve the search. SEO usually tracks the updated ranking changes and tries to find out what changes have changed, but few conclusions.
How to adjust: Because the impact of Google core updates is usually unknown, one of you can do is to track the SERP history of the keywords you locate. After the update occurs, you can check which competitors’ rankings rise or decline, and make a basis for the influencing factors.
The above is a classic Google algorithm update in history.