1. How does the search engine determine the title of the website? II. How is the website title optimization more beneficial to rank? content
The website title is a very important factor affecting the ranking. A good website title can bring unexpected effects to the website rankings. How to optimize the website title this article is more beneficial to rank?
How to optimize the website title is more beneficial to rank
1. How does the search engine determine the title of the website?
How is the search engine to read the title of the website? We know that the search engine is to understand the content of the website by reading the HTML element, where the title tag is used to specify the title of the website. Therefore, we must pay great attention to the writing of the title title label.
II. How is the website title optimization more beneficial to rank?
Typically, the search engine only displays the top 50 to 60 characters of the page title in the search results, and the too short title is wasting this location, and the too long title can’t get a complete display in the search results, so we are writing the title. Be sure to pay attention to the length of the character. It is necessary to pay special attention to a Chinese character that is 2 characters.
2. Unique title
Make sure that each page should have a unique title, avoid all pages to use the default headline. The title theme should be clear, savvy refine, and information that is not related to web content. It is conceived that the searcher is designed. The unique title also attracts the user’s click.
3. Correct keyword
The search engine will grab the website title according to the order from left to right, including user browsing is also from left to right, and important content should be as far as possible to the top of Title. Of course, you should don’t stack the keyword in the title.
4. Brand name
If it is compared to brand marketing, it is recommended to put the brand in the forefront of the title, which is conducive to the brand’s shaping and propaganda; if it is a ranking of keywords, it is recommended to put the brand in the final surface of the title.
5. Use of special headline symbols
In November 2018 Baidu officially released the “Baidu search web title norm”, which mentioned the use of some special punctuation symbols. Recommended reading “SEO title punctuation (use of special symbols)”.
6. Don’t modify the title frequently
Whether it is a new station or an old station, frequently modified the title is more taboo, it is difficult to get the trust of search engines. Recommended reading “The website title is frequently modified, the confusion from the search engine spider”.
In short, the title of the website is a very important part of the SEO strategy, and excellent titles can effectively drive the website rankings!
Keywords: website title