1. Content 2. Reverse link 3. Mobile Priority User Experience 4. Other technical factors
I remember that in 2013, some people listed more than 200 factors affecting Google rankings, OMG, this is really shocking! However, as the algorithm of the major search engines, we can summarize the SEO ranking as four major elements. This article analyzes: four most important factors affecting Google SEO rankings.
Four most important factors affecting Google SEO rankings
The content is always one of the most important factors affecting the SEO rankings. In recent years, we have seen the transformation of more relevant content written in natural language with keyword-centric content.
How to optimize:
The content affects other ranking factors, such as hop yields and click rate. Therefore, in order to get the best results, make sure your content is fully and more user demand.
2. Reverse link
The reverse link is still an important factor in Google rankings. However, for many years, Google has learned from the unnecessary links from a benign link. More links will still bring higher scores, but provided them from multiple different authoritative fields. When other websites are linked to your content, Google reads the matching anchor text of your reverse link and thinks your content is more relevant.
When your content gets a lot of these high-quality reverse links, you will encounter three important ranking signals: the number of reverse links, link permissions, and link diversity.
How to optimize:
There are many ways to establish a link, but it is concatenated as content marketing. Step 1: Create high quality content. Step 2: Extension.
3. Mobile priority user experience
One of our greatest changes in 2016 is the transition of Google to move priority indexes. This means that Google’s index will now consider the mobile version of the website instead of the PC version.
Mobile optimization is an extremely important ranking factor. Today, it is more important than ever, your content can respond on all mobile platforms and is the same as the content on the PC website. Today, mobile friendship has become a normal state, now 85% of all sites meet Google’s mobile friendly standards, now you first consider movement priority, not just mobile friendship.
According to Google, if you are building a mobile version of the website, do not start it before completing it. Posting damage or incomplete website Mobile versions may eventually affect SEO rankings; it is best to keep the site in the PC state until the mobile version is ready.
Page speed is another important ranking factor, which is closely related to a good user experience. The loading time of the PC website should be within 3 seconds or less, while the loading time of the mobile website should be within 2 seconds or less (the speed of the highest mobile website is approximately more than the PC website).
How to optimize:
Use Google Station Heli Tool Google Search Console to add and verify your site’s mobile version.
Use structured data test tools to ensure that there is the same structured tag on your PC side and mobile sites.
Use the Robots.txt Test Tool to make sure your mobile site is available for GoogleBot.
Test your page speed using PageSpeed ??Insights. If your page is running slowly, use the audit tool to find and fix uncompressed content, page errors, and other factors that make the website run slow.
4. Other technical factors
There are many other technical factors that may play an important role in your website. These factors include:
Encryption: Google As early as 2014, the ranking of the website using HTTPS encryption will be better than HTTPS, and the website that is not switched to HTTPS is now marked in the Google Chrome browser. There is a strong correlation between the HTTPS website and the home page Google rankings, so I suggest your website is best to open HTTPS.
Positioning text: Fully matching positioning text still has a major impact on the ranking, but if your link is displayed as unnatural or spam, it may be punished by Google. Make sure your reverse linked anchor text is diverse and natural.
Anchor text distribution insert type ad: consistent with Google’s attention to mobile priority optimization, they are strike the invasive plug-in pop-up window. This means that any page containing an advertisement or a call, if the main content is covered or attracted by the user to a new page, it may be punished.
How to optimize:
Switch to HTTPS encryption.
Make sure the anchor text is a variety of diverse and semantically.
Remove all plug-in in your mobile site.
SEO is a growing industry. In the past few years, we have seen Google constantly promoting rich content, high quality links and perfect mobile experiences. Other ranking factors are of course important and will play in your rankings, but if you prefer to improve the elements related to these factors, you will stand out in the competition.