1. Select the correct format 2. Compress picture 3. Create a unique picture 4. Copyright 5. Custom image file name 6. Write a SEO friendly alternative text 7. Consider the structure of the image file 8. Improve the page title and description 9. Define size 10. Make image mobile phones 11. Add images to your site map directory
Let us first make a small investigation: Recall your last time you upload the picture to the website? You downloaded a picture directly from the material website, then upload it to your website, and finally insert it into the web page. I guess a large number of people are this wave operation. is this correct? This article sharing: 11 important optimized pictures of SEO skills.
In fact, the wave operation just mentioned is incorrect, not only occupies the website memory, but also reduces the page speed. Moreover, the search engine cannot read your picture if there is no ALT text. Therefore, optimizing pictures is very important, better user experience, faster page load time, and increase ranking opportunities.
11 important optimized pictures SEO skills
1. Select the correct format
Before you start adding images to your website, you need to make sure you have selected the best file type. Although there are many picture formats to choose from, PNG and JPEG are the most common formats on the network.
PNG: Produces a better picture, but the file is large.
JPEG: You may lose image quality, but you can adjust the quality level to find a good balance.
2. Compressed picture
May strongly recommends that you are uploading a picture to your website, compress your picture. You can do this in Photoshop, you can also use TINYPNG. TINGPNG also has a WordPress plugin and you can use it. Regardless of which plugin is used, make sure to find a plugin that can compress the picture from the outside of its server. It reduces the load on your own site.
3. Creating a unique picture
If you want the picture on your website, it is recommended that you create a picture as much as possible. You may wish to think about it: Most of the pictures on the website are original, but the more you can attract your eye, the better the user; The easier it is to get the favor of search engines, the higher the chance of related search ranking.
The image used on your website, please make sure there is no copyright infringement, because the fine is imposed by the copyright issue, it will bring you huge losses. Therefore, you must pay attention to the copyright issue of the picture.
5. Customize the image file name
For SEO, create a descriptive, keyword rich file name is absolutely important. Typically, the file name looks like “IMG_722019” or similar name, which doesn’t help Google. Customize the image file name to help the search engine understand your image and improve your SEO value.
Let us use this chocolate image as an example:
Many people may simply name it “chocolate” but I name this picture “Dark-chocolate-coffee” to help users and search engines understand the picture more specifically.
6. Write a SEO friendly alternative text
When the browser cannot present a picture correctly, the Alt tag is an alternative text of a picture. Similar to the title, the Alt property is used to describe the contents of the picture file.
When the image is unable to load, you will see a picture box with the Alt tag in the upper corner. Make sure they are related to the image. Note that the Alt tag is also conducive to the overall page SEO policy. If the image is unable to load for some reason, the user will see what the image should be.
In addition, adding an appropriate ALT tag on the image on the website can help your website get better rankings in search engines by using keywords with images. Even Google commented on the value of replacing the text in the picture.
7. Consider the structure of the image file
Google updates its picture guidelines in 2018. One of the main updates they reveal is that they rank images using file paths and file names.
Duplicate: File path and file name are actual ranking factors.
For example, if you are an e-commerce brand with a variety of products, it is recommended that you block the subfolder to be more related to the category-related topics, such as / shorts / or / denim / instead of all product images are placed. In a universal / Media / folder.
8. Improve page title and description
Google also revealed that it will use your page title and instructions as part of the picture search algorithm.
Google Support Page points out:
“Google images automatically generate title and description to better interpret each result and its relationship with the user’s query …”
9. Define size
If you are using amp or PWA, you need to define the image size in the source code.
However, if you don’t use them, define the width and height remain best. It provides a better user experience.
In addition, it allows the browser to adjust the image size before loading CSS. This will prevent the page from jumping when loading.
10. Make pictures to friendly
How to optimize the picture for mobile priority index?
Moving SEO, the worst case is that it can bring you a higher hop yield and a lower conversion rate. However, it is best that it can provide you with more ranking features and better user participation.
You created a response image. This means that the image will be scaled based on the size of the site regardless of the user using a desktop or mobile device.
11. Add images to your site map
Whether adding pictures to the site map or to create a new site map for images, you need to place a picture in some location in the site map.
Put the picture in the site map will greatly increase the search engine to crawl and prepare an index. Therefore, more website traffic is caused.
Therefore, be sure to follow the image optimization rules above before starting the image to your site.
The most important thing is to make sure the pictures and alternative text are related to the page. Other points:
Select the correct file format. PNG is my favorite picture format.
Reduce the file size to speed up the page load speed.
Make sure the SEO element (metadata, structured data, etc.) on the page matches the image.
To achieve a can be crawled, create a picture-site map, or make sure your image is characteristic in the site map.